Digital and Design Solutions

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In today’s rapidly evolving digital landscape, the future is shaped by technology, but harnessed by people. To remain competitive, organizations must focus on outcomes that drive real impact. Our digital consulting services combine deep industry expertise with cutting-edge digital solutions to identify and deliver high-potential programs designed for long-term success.

With the increasing need for resilience and adaptability, businesses must embrace a future-focused approach that integrates human and technological capabilities. Digital transformation is no longer about incremental improvements—it's about creating companies that can thrive in uncertainty, drive innovation, and address the most pressing challenges. Our digital and design solutions focus on building these future-ready organizations.

How Cooperty Supports Clients in Building Digital Capabilities

Research shows that only 33% of companies successfully navigate digital disruption. Those that succeed tend to make bold strategic investments—often around 10% of their market capitalization—and are rewarded with significant growth and increased shareholder value. The key challenge is determining which digital investments to prioritize.

Our Digital Strategy Roadmap helps clients make informed decisions. In just 4 weeks, we deliver a tailored transformation plan that outlines clear accountabilities, metrics, and execution strategies. We help clients integrate digital technology into business strategy and operations, ensuring they are equipped to meet the demands of the digital age.

How We Help Clients Develop a Digital Strategy Roadmap

Successful digital transformation starts with a well-defined strategy, but many organizations fall short of their aspirations due to a lack of clarity during the planning phase. Our approach brings rigor and precision to the strategy development process, focusing on five critical deliverables:

1. Digital Vision – We analyze how digital trends are reshaping your industry, exploring new business models, and identifying emerging competitors.

2. Competitive Advantage Assessment – We assess how digital is affecting your competitive positioning and where you can leverage your strengths.

3. Prioritized Digital Opportunities – We identify which digital initiatives align with your business strategy and offer the greatest value potential.

4. Gap Analysis – We evaluate the capabilities, systems, and structures needed to pursue your strategic digital opportunities.

5. Transformation Roadmap – We define timelines, targets, and accountabilities to guide the execution of your digital initiatives.

Digital Marketing Transformation

Our Digital Marketing Transformation services focus on creating an agile, data-driven marketing framework that maximizes customer engagement and delivers measurable results. Our approach spans:

• Digital Marketing Strategy – We help clients develop personalized marketing strategies that deliver the right message to the right customer through the right channels.

• Marketing Technology – We guide clients in selecting and implementing the right marketing technologies, ensuring that tools enhance capabilities without adding unnecessary complexity.

• First-Party Data Management – We help clients unlock the value of customer data while ensuring data governance and responsible usage.

• Vendor Evaluation – We evaluate marketing technology providers to match clients with the best-fit partners.

• Acceleration and Optimization – We build agile, test-and-learn processes that enable marketers to respond quickly to evolving customer behavior.

Digital Sales Transformation

Our Digital Sales Transformation focuses on leveraging digital tools to enhance the sales process, integrating channels, and using data to optimize performance. Our approach is built on five principles:

1. Understanding the customer journey.

2. Optimizing sales processes through digital integration.

3. Enhancing individual sales channels.

4. Aligning online and offline channels.

5. Implementing critical enablers such as advanced analytics and global demand centers.

Customer Journey Transformation

We specialize in helping clients transform their Customer Journey by combining strategic consulting with human-centered design and advanced technologies. Our five pillars of customer journey transformation include:

1. Technology and Data Modernization – Upgrading technology to integrate client communication across channels and enable advanced analytics.

2. Reimagining Processes – Redesigning internal processes to support a seamless customer experience.

3. Digital Adoption – Implementing digital technologies such as AI, automation, and omnichannel solutions.

4. Change Management – Aligning leadership, funding models, and performance metrics with customer-centric goals.

5. Agile Delivery – Embedding agile methodologies to ensure rapid, high-value outcomes.

Digital Reinvention

Digital reinvention involves fundamentally rethinking a company's business model, operations, and value proposition through the strategic use of digital technologies. It embeds digital at the core of the organization to create new revenue streams, innovate products and services, and enhance customer engagement. Integrating emerging technologies like artificial intelligence and automation to enable agile operations that adapt quickly to market changes, while also reshaping organizational culture and skills for long-term growth.

E-commerce Expansion

E-commerce expansion involves strategically scaling a company's online retail presence to increase reach, customer base, and revenue. This includes optimizing digital channels, enhancing user experience, and leveraging data-driven insights, often requiring investments in new platforms, payment systems, and logistics. Companies may also adopt omnichannel strategies to integrate online and offline sales, aiming to grow sales while fostering stronger, personalized customer relationships through digital touchpoints and analytics.

Innovation and Design

Our Innovation and Design teams focus on developing digital businesses and products that accelerate transformation. Using rapid prototyping, UX testing, and human-centered design, we help clients bring innovative ideas to market faster and more effectively.

Whether it's through digital reinvention, e-commerce expansion, or customer experience (CX) transformation, we help clients redefine what’s possible in the digital age. With expertise in digital transformation, data-driven innovation, and IT infrastructure modernization, we offer end-to-end solutions that drive impactful and sustainable results.

Customer experience (CX) transformation involves redesigning how a company interacts with customers across all touchpoints to boost satisfaction, loyalty, and engagement. By integrating digital tools and enhancing processes, companies can create seamless and personalized interactions throughout the customer journey, from discovery to post-purchase support. This holistic approach addresses technology, processes, and organizational culture to ensure a consistent and superior experience across all channels.

CX transformation

UI/UX Design for Web-pages & Apps

UI/UX design for web pages and apps is the process of crafting digital experiences that are both visually appealing and highly functional. It is divided into two key components: UI (User Interface) and UX (User Experience).

UI design focuses on the visual aspects of a product—how it looks and feels to the user. This includes elements like layout, color schemes, typography, icons, buttons, and overall aesthetic appeal. A well-designed UI should guide users intuitively, making the interface visually engaging while maintaining clarity and consistency across all pages or screens. The goal is to create a cohesive design that is visually pleasing and aligns with the brand's identity.

UX design, on the other hand, focuses on how users interact with the system. It involves understanding user behavior, needs, and pain points to design a smooth, efficient, and enjoyable experience. This includes ensuring logical navigation, reducing friction in user flows, optimizing loading times, and providing clear paths to help users achieve their goals. UX designers often conduct research, user testing, and prototyping to ensure the interface meets users' expectations and solves real-world problems effectively.

Oleksandra Mamot

Junior Project Manager

Olha Trubitsyna

UI/UX Product Designer 

Meet Our Digital and Design Solutions Experts